Building Communities and User Generated Content Sites

Communities, social networks, blogs, twitters, bookmarking sites, video sites, and a considerable amount of user generated services and web sites have become the new T.V. In fact nearly 50% of all people under 30 are on the computer more than the T.V. and this will only change to a greater amount as more devices and ways to access the web are intertwined with our daily lives.

We all have the Dick Tracy watch now in the form of the web, mobile and social networks, blogs, and other means. What are you doing with it for your business?

The Emerging Social Network Platforms

Recently OpenSocial was released and thus Facebook opened their systems to many new ways to keep people interested while providing a marketing platform that is like the web, but even more compelling in the way it can target to specific markets. Get in it.

The Existing Well Established Blogging Platform

Lots of great web standards and market standards like RSS, ATOM, OPML, XML-RPC, REST, trackbacks, MetaWeblogAPI, comments and blog posts on subjects about everything has made a great blogging platform. Using this tool for your business makes a more personal approach to your web presence. Wordpress, MovableType (SixApart) and many other companies have helped to build this platform that can sometimes drive 60-70% of all your traffic and get you into walls that were unmoving.

Blogs have successfully replaced the famous word-of-mouth technique that was the aim of most traditional marketing as the golden market. It still is the aim but when this word-of-mouth exchange now takes place in a location that is also seen by many many eyes and falls into target markets through tracking. It is a marketers dream. But, it is also a consumers dream to be able to post something about a product or company and actually get responses on the web to their inquiries. It is something quite amazing that we dont' think others are quite getting the power of the platform just yet. Let us help you realize this great tool.

Benefits of social networking, blogging, or just having an accessible presence externally to your company provides benefits beyond just marketing. It allows people to train and think more about messages and external PR. It allows people to deepen their knowledge in a certain area because when you put information out there it has to be something that others would consider good information and not spam. We can help tailor your messages and make your blog presence setup into the standards that will allow it to succeed, but also help with the message you are trying to convey. There is also lots of fun things you can do with viral marketing and blogs. A web presence without a blog in the market of today seems like your company is in an ivory tower overlooking the consumers you don't care about. A blog is setting up a newstand, information box and complaint box on street level with your customer.